That store-fresh smell? It was sprayed on.
Many towels smell fresh in the shop because of a finish or fragrance applied to the surface. After a wash or two, it’s gone.
Freshness that sits on the surface washes out. Freshness that sits in the fibre stays.
StayFresh is built in.
Polygiene StayFresh is a silver-based treatment that inhibits bacterial growth on the fabric and helps neutralise odour between washes. It’s built into the cotton, not added on top, so it doesn’t rinse out.
Waffle weave: dries faster.
The open structure lets air move through the fabric, so moisture leaves faster.
Easy care: wash at 30°C.
Your normal wash. No special treatment.
Our bestselling towels. Free shipping over €70,00
Loved by customers across Europe.
“Really high quality product, really great experience!” (Danielle)
“Really good towels. Bought two sets in 2023 and still in a great shape.” (Nicole)
“Love these towels! Very absorbent great quality.” (Linda)
Made to stay fresh.
- StayFresh
Built into the fibre, not sprayed on.
- Care
Machine wash at 30°C.
- 100% cotton
No synthetic fibres, no microfibres, no microplastics in the wash.
- Waffle weave
An open structure that lets air move through the fabric as it hangs.
- OEKO-TEX® certified
Tested free from harmful substances, also gentle on skin.
- Production
Made in Portugal.
FAQ
No. StayFresh is built into the cotton fibres, not applied as a surface spray, so it stays in the towel when you wash it.
StayFresh is built into the cotton fibres, not sprayed on the surface, so it doesn’t wash out like a fragrance or finish does. It’s designed to keep working for the life of the towel. Wash at 30°C and avoid fabric softener, which can coat the fibres and make towels feel less fresh.
Many towels are treated with a finish or fragrance that sits on the surface. It tends to fade after the first washes. StayFresh works differently: it’s part of the fabric.
Yes. StayFresh helps keep towels fresh between washes, but it doesn’t replace washing.
Machine wash at 30°C.









